Indian Larry posing with engine in original motorcycle shop

Indian Larry was a born and raised New Yorker who discovered his passion for mechanics at a very early age. He drew inspiration from motorcycle clubs of the ‘50s and ‘60s, artist Ed “Big Daddy” Roth, and clothing designer Von Dutch. Larry was a skilled machinist, metal sculptor, and master motorcycle mechanic who developed his own signature style– a blend between classic choppers and hotrod race bikes built to rip through the streets of NYC.

Indian Larry’s rise in popularity began during the late ‘90s/early 2000s. He was featured in Motorcycle Mania with Jesse James and most notably starred in four episodes of Discovery Channel’s Biker Build-Off series, in which his personality and uniqueness translated to people across the world. His resume also includes winning a number of custom bike shows, television and movie features, and countless magazine spreads.

Indian Larry’s passing in August, 2004 was a tremendous loss for the motorcycle industry and everyone he touched. His vision and craftsmanship lives on in his incredible motorcycles, such as Wild Child and Daddy O. The goal from day one was to see Indian Larry’s name in lights, and after his passing, we wanted to push even further to keep Larry’s legacy alive. His impact on the motorcycle world is undeniable, and he has remained an icon to this day.


Indian Larry doing a burnout with the Greasy Monkey motorcycle
Indian Larry riding the Daddy O motorcycle on a highway
Indian Larry lighting a torch next to a twisted down tube frame